Monday, October 15, 2012

The first male spokesmodel for Chanel N°5

To its wearers, Chanel N°5 is the essence of femininity perfectly encapsulated in a square-cut bottle. In the brand’s latest advertising campaign, it chooses to throw all caution to the wind ... by getting a male spokesmodel.
WHEN the grand dame of Parisian haute couture Gabrielle “Coco” Bonheur Chanel declared, “In order to be irreplaceable, one must always be different”, she wasn’t just harping on empty rhetoric. Decades later, the people at Chanel are still taking this aphorism to heart, by signing on Brad Pitt (pic), 48, as the first male face of Chanel N°5 .
The actor-cum-producer has stepped into a role previously filled by some of the world’s leading ladies, such as Catherine Deneuve, Nicole Kidman, Marion Cotillard and Audrey Tautou. Shot by Joe Wright – whose previous works include two Coco Mademoiselle commercials with actress Keira Knightley – this campaign has been shrouded in secrecy since it was announced earlier this year.

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