To its
wearers, Chanel N°5 is the essence of femininity perfectly encapsulated in a
square-cut bottle. In the brand’s latest advertising campaign, it chooses to
throw all caution to the wind ... by getting a male spokesmodel.
WHEN the grand dame of Parisian haute couture Gabrielle “Coco”
Bonheur Chanel declared, “In order to be irreplaceable, one must always be
different”, she wasn’t just harping on empty rhetoric. Decades later, the
people at Chanel are still taking this aphorism to heart, by signing on Brad
Pitt (pic), 48, as the first male face of Chanel N°5 .
The actor-cum-producer has stepped into a role previously filled
by some of the world’s leading ladies, such as Catherine Deneuve, Nicole
Kidman, Marion Cotillard and Audrey Tautou. Shot by Joe Wright – whose previous
works include two Coco Mademoiselle commercials with actress Keira Knightley –
this campaign has been shrouded in secrecy since it was announced earlier this
year.
Source : http://thestar.com.my
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